The Proof is in the Pudding.

Think deeply and carefully when you develop a product or service. Do you genuinely feel that your idea is truly needed or wanted? Did you ever experience a time you wished something like it existed? Is the product going to work out there in the real world? Who is the person that would want to buy it? How much would they be willing to pay for it? Have you gone out into the world and asked IRL if they want/need it? Clarify comprehensively if the product/service does what you designed it to do. Have you have curated any sort of proof or metrics that this is a product or service worth pursuing?

Customers require proof that something is worthwhile, accurate, and works. No one likes the unsupported promise. Qualifying your idea can only be discovered after a product/service is out there in the market for a period of time and receives feedback from users. You cannot validate or make any assurances regarding something that has not yet been tested. Create a beta group, offer free products for online reviews, create a poll, have your team test it and measure results, or... ask your mother. (Moms always tell you the truth! Right?)

That kind of information will uncover any flaws or areas that need improvement prior to formal release. ALL feedback is valuable. You just may discover things that can be easily corrected, or perhaps some you never thought about. Don't be too cocky! Perfection is rarely attainable, be prepared to make alterations. Do processes or materials need to change? What action steps need to be done to fix those flaws?

Whatever you do, don't take shortcuts! Do it right the first time! Otherwise, all that money you made upfront may need to be refunded. Be confident enough to offer a guarantee and stand by it.

Another great piece of advice is to find a revered mentor. You do not want a mentor who tells you "what" to do. It is best to find a mentor who will help you learn to think critically.

You need a mentor who is experienced and

has been where you want to GROW.

Your mentor should be a great listener, someone who challenges you, yet guides you toward the right answers that align with your values and vision. Good mentors should be available and encouraging, a cheerleader and advocate for your business. They should be skilled in communication and marketing language. How you share about your product is the fulcrum on whether or not someone chooses your service or product. Hire professionals to do your marketing and design in tandem with your mentor. Your visual presence is as important as your message and should be carefully crafted to appeal to the audience you seek.

The public doesn't mince any words if they are disappointed, they tend to declare their disappointment to the world online. So, be smart, be prepared, and be forewarned, the public may be even more honest than your mother.

Need a reference? Give me a call, I know a few people. :0)